About

I’m Devin, and I started this brand to raise the standard in men’s grooming. Too many products settle for “good enough” and still call it premium. That’s not us.

Our sea salt spray was built to perform—made with nutrient-rich, natural ingredients that give your hair real volume, texture, and effortless waves. No shortcuts. No compromises.

But this brand is about more than great hair. Inspired by Mark 9:50, we believe self-care should have substance. That’s why a portion of every purchase goes straight to charity—because quality should make an impact, not just a statement.

If you’re ready for better grooming with a better purpose, welcome.